A look without a name
A shopper has an outfit photo, but cannot name the cut or print. Give them a way to start with the image.
SearchIQ for fashion & apparel
They know the look.
Help them find it.
From a saved outfit photo to a favourite silhouette, fashion starts with something a shopper can see. SearchIQ connects that inspiration with products in your Shopify catalog.
The discovery gap
A style is easier to see than describe
A collection name or product title can leave out the details that made a shopper stop scrolling.
A favourite that sold out
When the piece they want is unavailable, help them explore a similar look from your in-stock products.
Photos with missing details
Colour, pattern and material may be visible in a photo while useful alt text and consistent product tags are still missing.
How SearchIQ helps
One catalog. More ways to explore.
Discovery uses your covered, indexed catalog. Results depend on the products and images available in your store.
Similar items
Put visually similar pieces beside the product a shopper is already viewing. Help them compare looks across your covered catalog.
Sold-out alternatives
Use the automatic product-page block to show in-stock look-alikes when a product is sold out, based on synced availability.
Photo & screenshot search
Let shoppers upload an outfit photo or screenshot, then crop to the jacket, bag or shoes they want to find. Matches come from your indexed products.
Shop the look
Build a shoppable outfit from an image in Shopify Files. Review proposed product matches, confirm the hotspots, then publish the look to your storefront.
Catalog Vision
Give the photos useful product data
Where Catalog Vision is enabled for your store, review image-based suggestions and choose which changes to apply. Auto-apply is off by default; applied writes have a 30-day undo window.
Suggest the visual details
Catalog Vision suggests colour, material, pattern, style, occasion and season from product images. Review suggestions against your actual garments before applying them.
Keep the merchant in control
Apply approved alt text and tags to Shopify; Growth and above can also write custom attribute metafields. Check fabric composition and care details against your own product records.
Start with the catalog you have.
Free includes similar items, sold-out alternatives and a Catalog Vision allowance of 50 products per month where enabled. Storefront blocks need theme-editor placement. Plan coverage and search allowances apply.
AI-Ready Catalog Guide →
Put your catalog’s looks to work
Start with similar items and photo search, then choose the plan and storefront blocks that fit your fashion store.
Explore SearchIQ
Discovery for visual catalogs
Find the guide that fits your store.
Jewellery
Help shoppers browse by shape, detail and visual style. Read the guide →
Home Decor & Furniture
Connect room inspiration with products in your catalog. Read the guide →
Your AI-Ready Catalog
Learn where alt text, attributes and categories fit. Read the guide →