The shape, not the keyword
A shopper has a photo of earrings they love, but does not know how to describe the design. Let the image begin the search.
SearchIQ for jewellery
The detail caught their eye.
Keep discovery going.
A curve, a colour or a distinctive setting can be the start of a jewellery search. SearchIQ helps shoppers explore visually similar pieces in your Shopify catalog.
The discovery gap
The right piece can be hard to name
Shoppers may recognise a design long before they know the vocabulary for it.
The one-off piece is gone
A sold-out ring or necklace can still be a useful starting point for discovering visually similar pieces that are available.
A photo is not a specification
Product photos carry visual detail. Metal purity, gemstone identity, dimensions and certifications still need accurate merchant-supplied data.
How SearchIQ helps
One catalog. More ways to explore.
Discovery uses your covered, indexed catalog. Results depend on the products and images available in your store.
Similar items
Show visually similar rings, necklaces or earrings alongside a product. Give shoppers another path through your covered designs.
Sold-out alternatives
When a product is unavailable, the automatic recommendation block can show similar in-stock products using synced availability.
Photo & screenshot search
Shoppers can upload a photo or screenshot and crop to an individual piece. SearchIQ returns visually similar indexed products; it does not authenticate jewellery.
Shop the look
Create a shoppable styled image using Shopify Files. Review product matches and confirm hotspots so shoppers can follow links to the pieces you select.
Catalog Vision
Give the photos useful product data
Where Catalog Vision is enabled for your store, review image-based suggestions and choose which changes to apply. Auto-apply is off by default; applied writes have a 30-day undo window.
Suggest the visual details
Catalog Vision proposes visual attributes such as colour, material and style, plus alt text and tags. Review each suggestion: a photo cannot establish metal purity or gemstone authenticity.
Keep the merchant in control
Approve alt text and tags before writing them to Shopify. Growth and above can also write custom attribute metafields. Keep verified metal, stone and certification details in your product records.
Start with the catalog you have.
Free includes similar items, sold-out alternatives and a Catalog Vision allowance of 50 products per month where enabled. Storefront blocks need theme-editor placement. Plan coverage and search allowances apply.
AI-Ready Catalog Guide →
Help shoppers find their next favourite
Add visual discovery to your jewellery catalog, with plan choices for product coverage, searches and shoppable looks.
Explore SearchIQ
Discovery for visual catalogs
Find the guide that fits your store.
Fashion & Apparel
Help shoppers explore silhouettes, colours and outfit inspiration. Read the guide →
Home Decor & Furniture
Connect room inspiration with products in your catalog. Read the guide →
Your AI-Ready Catalog
Learn where alt text, attributes and categories fit. Read the guide →